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June 16, 2014

How Devices play a key role in UK Consumers Travel Decisions



Device  and online travel usage


Mobile is playing an increasingly important role in  daily lives of UK consumers according to a recent study commissioned by Expedia Media Solutions and conducted by comScore, is  to be believed

UK Travelers are are an active, mobile-savvy group that utilise multiple devices and sources of information throughout the travel cycle. Using insights from MMX Multi-Platform, the study found that two-thirds of UK Travel category visitors accessed content via mobile devices during January 2014, with Ground/Cruise (66%), Online Travel Agents (53%), and Hotels/Resorts (53%) leading among subcategories.

"Further analysis into device usage patterns revealed that both phone and tablet usage for Travel category visitation peaks at night between 8 p.m. and midnight, while PC Travel visitation peaks in the afternoon between noon and 5 p.m