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June 9, 2014

In UK Internet Video Advertising to replace Print, as the no 1 paid medium by 2018 with 24% CAGR, growth

By 2018 internet advertising in UK, will be the largest advertising segment, with internet video advertising the fasting growing sub sector at 23.9% compound annual growth rate (CAGR), followed by mobile (17.1%).  This is based on a recent PWC   UK report

The UK is the largest internet advertising market in Europe, London is widely seen as the digital advertising capital of Europe given its use of the English Language and is the third largest territory in the world (after the US and China).

A cording to PWC Global Entertainment & Media Outlook predicts that Digital out of home advertising will overtake physical out of home advertising in 2014 and the UK will overtake the total French out of home market in 2015. Responding to consumers continued migration to mobile, mobile advertising will overtake display internet advertising this year to.ket in 2011

Internet and Mobile to be the biggest Media channels in UK for 2018

UK advertising Industry will grow 4% annually over the next 5 years to be worth £19.8bn by 2018.
According to PWC , Online Video and Mobile  would be the key drivers  as  as  digital and mobile goes mainstream and becomes the no 1 media distribution channel. The last 3 years has seen Internet penetration in UK reach its peak....almost The penetration of UK users  however will marginally increases from 77% to 78% , which means that " UK online market has matured and above this point, no growth is expected ..