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June 20, 2014

Mobile Internet Usage likely to hit 2.5billion by 2016,as spends on mobile exceed 15%


 
  •  Gadgets are all set  to establish itself ' much  larger than the human .By the end of 2013,  by 2017 there will be nearly 1.4 mobile devices as against every human.
  • Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)
  • According to Gartner, Global mobile ad expenditure is forecast to be US$11.4b in
         2013, up from $9.8b in 2012, rising to $24.6b in 2016.
  •  Asia will continue to be the largest mobile ad market, initially driven by Japan and South Korea, and later by China and India.
  • eMarketer estimates that  by  2016, there will be a staggering 2.5 billion mobile internet users worldwide.