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June 4, 2014

When People Use Your Brand as Verb,You know you have arrived

What makes brands..? Is it  just a logo, corporate identity or a symbol.? or it stands for an ever endearing quality, a sign of trust, goodwill and excellence.Assuming there are only  commodities and no brands., how  would a consumers "consumption patterns change. ? How much does a brand command a premium. How doesa brand help users change their though patterns, and user loyalty . The above video provides a few answers on what a brand should be, and what it should not.