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July 19, 2014

Advertising and marketing spends growth led by Retail and Auto,GM with $1.79billion dethrones ATand T

Retail, Automotive Biggest Advertising Spenders In 2013 | AdweekRetail, Automotive Biggest Advertising Spenders In 2013 | Adweek

US advertising and marketing budgets grow led by retail and auto brands
 The US Spending Juggernaut is back..Retail followed by Automotive led the pack with highest spends in their advertising and marketing budgets . Large and midsize advertisers represent 78% of all ad expenditures and both increased 3.3 percent. Small advertisers, which represent 22%  spent 6.6% percent less than in 2012—( source Kantar  Media )Consumer Fast moving brands (FMCG)Packaged goods behemoth Procter & Gamble maintained its title as the top-spending advertiser, at $3.17 billion—up 11.8 percent from 2012. P&G’s spending increases came mainly from its laundry, household cleaning and paper product brands, according to Kantar.
General Motors dethroned AT&T from its Q3 spot as the second largest advertiser, spending $1.794 billion—a 10 percent rise from ’12. GM shelled out most for Cadillac and the marketing relaunch of GMC’s truck division.