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July 11, 2014

Industry Wise Advertising Spends on Digital :Retail,Financial and Auto Brands rev up emarketing budgets

US industry wise marketing spends on digital

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report

 The Retail Industry continues to be the key driver when it comes to online spending.
  •  Emarketers latest chart from emarketer,shows the Largest Spender in US Digital Advertising -are Retail, Financial services and Auto companies
 The average digital Spending across Industry in US : 2013 to 2017 are as follows 
  1.  Retail digital spending to stabilize around 22% and highest in the industry
  2. Next is the Financial Services  where spends on digital would be around 12%, same for auto sector , Telecom , and Consumer goods 
  3. Travel industry online spends would be approx 7% of its ad spends,
  4. Media, entertainment healthcare and pharma  are the lowest spenders when it comes to digital with   spend between 4 to 6% of the ad budgets on digital marketing platform