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July 15, 2014

Smartphone Penetration now skyrockets over 70%

The US smartphone Penetration  as per May 2014  ( data from comScore )shows penetration at 68.8%. It  been seven years since the iPhone launched and smartphone adoption is the US has skyrocketed in the period since.

In between Blackberry, Palm, Nokia, Motorola  all were once upon a time leading brands ...and feature phones were a decade ago more than what money could have bought''

Today in US  smartphones make up 70% of the market, that's faster adoption than the CD player or PS2/ Gaming Revolution . According to analyst Horace Dediu at Asymco, the US market has passed the Early Adopters stage, the Early Majority and is now entering the Late Majority stage. While Innovators and Early Adopters look for novelty and exclusivity, the Late Majority is buying devices for pragmatic purposes after the smartphone had become widely accepted by the Early Majority.