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July 29, 2014

THE TABLET WARS: Leaders and Laggards and also rans

The Tablet market gets close and dirty as Apple samsung continues to  grow

The tablet market grew by 11% over last year. The figure would have been higher had it not been for a decline of 1.5% in the second quarter of 2014, as opposed to the first quarter. The reason for the decline: Large enterprises are holding off on purchasing decisions. 

According to Jean Philippe Bouchard, IDC's director for tablets,Apple still leads the tablet market, but it hasn't had a good quarter as far as sales figures go. The iPad has lost ground to both Android and Windows tablets.

 Apple shipped 13.3 million units, a decline of 9.3% year-on-year. The company's market share stood at 26.9%. Apple has announced plans to fight back, and it is pinning its hopes on the enterprise sector to drive growth. 

 Samsung, Apple's biggest rival, had a mixed year and shipped 8.5 million units in  Q2,  2014 and saw its market share increase by 1.6% yoy. Samsung struggled to maintain its momentum and saw its market share slip to 17.2% in the second quarter.Lenevo shipped 2.4 million units and moved up to the No 3 ranking, displacing Asus from its position.