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July 11, 2014

The top 3 US Auto Insurance Company with highest marketing spends

auto insurance players market share in US

The above chart from insurance journal shows the biggest 3 auto insurance  companies that have spent the most on advertising in recent years. 

The Government Employees Insurance Company GEICO, has been the  market leader in advertising spending among U.S. property automobile /casualty insurers for at least five years through 2013, according to SNL.
  • When it come to ad spends,GEICO is still the only company that spends more than $1 billion annually on advertising. It recorded $1.18 billion in ad spend in 2013, up from $1.12 billion in 2012." two years of double digit increase in ad spending,it has increased ad spends by 5%
  • The  no 2  insurance player  Allstate Corp., increased its spending on advertising by seven percent in 2013 after an 11 percent increase in 2012,
  • The no 3  in insurance ad spending was State Farm Mutual Automobile Insurance Co.which increased its spending 3%to to $802.8 million in 2013 following a year of negative growth.
Other insurance players in US include  Amica Mutual InsuranceLiberty Mutual InsuranceState FarmAllstate21st Century InsuranceProgressiveNationwide Insurance, and United Services Automobile Association.