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August 13, 2014

Apple Countries vs Android Countries : Kantar Media Report on the Latest Smartphone Face Off


Apple Nations vs Android Nations :  Kantar Media faceoff

Windows continue to falter and Apple continues to grow in fits and starts , as the smartphone sales data from Kantar Worldpanel ComTech, for the three months to March 2014.
Apple performing strongly during this quarter mainly due to the powerful launch of iPhone 5 specially in Japan and Australia
Across Europe, Android remains the top OS with 70.7% share, while Apple holds second position at 19.2%. 
Windows, at third, accounts for 8.1% of smartphone sales globally
By Brands here is how Apple's IOS, Google's Android and Microsoft's Windows stand 


APPLE 

  • Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.
  • The iPhone did, however, lose market share in the USA, China, Germany and Italy. 
  • The nations where Apple showed more good  growth was Australia/ Europe and Japan.
WINDOWS

  • Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones. 
  • Windows lost marketshare  across China and Unites States , grew the highest in Australia


ANDROID

  • Android Grew above 5% points across Germany, Italy and US while it decreased in Spain, Japan, Great Britain