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August 7, 2014

Global Paid Media Spendings s to exceed $545 billion this year

Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013.

On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.

 By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer, 
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