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August 19, 2014

Top 10 radio advertisers :The Highest revenue generating categories

Though Radio revenues fell by 3% year-over-year in Q2  this year as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues,  While many of Radio’s top categories saw slightly diminished Spot spending in Q2,  a few categories saw small increases as well.
Ranked and  measured in  on dollar volumeThe only two top categories to increase spot spending for the quarter were Healthcare +1% and Professional services +3%
radio advertising :  winners and losers

 “The list  of Top 10” list  of  product  categories across Radio  that generates biggest revenues to  Radio and  consistently maintain a majority share of voice on Radio’s airwaves