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August 31, 2014

Why Americans are watching less TV every passing year . Chart of the day

daily chart showing the drop in US user infrnt of television
According to the latest Marketing charts,  data . TV viewing trends among 8 to 24  age group has been compared .Nielsen’s most recent study indicates that Americans aged 18-24 watched a weekly average of a little less than 22 hours of traditional TV during Q1 2014. That was a 95-minute drop-off from Q1 2013, which in turn had been down by 80 minutes from the year before. In fact, in the space of 3 years, Q1 TV viewing by 18-24-year-olds dropped by a little more than 4-and-a-half hours per week. 

That’s a substantial amount, equivalent to roughly 40 minutes per day. In percentage terms, traditional TV viewing among 18-24-year-olds in Q1 2014 was down by almost 7% year-over-year. Between Q1 2011 and Q1 2014, weekly viewing fell by almost 18%, a sizable figure.