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August 4, 2014

With 17% market share Micromax ends Samsung reign as no 1 Mobile Brand,in India

micromax edges samsung to become the no 1 ranked mobile brand in india

Micromax edges Samsung to become the no 1 ranked mobile brand in india."Micromax became the leading mobile phone supplier brand in India in Q2 2014 for the first time ever surpassing Samsung capturing 17% market share up from 13% in Q1 2014 

Last year, when Samsung was comfortably ahead of Micromax.the company was asked  if  the Korean giant expected  to  be fighting home grown OEMs instead of cheaper Chinese brands in the next  couple of years .. to which Samsung had replied..Lets wait for that to happen ..!!

However Samsung has seen this happening, a wee bit early perhaps. but the fact that " Micromax has just dealt a severe blow to " Samsung " in the Indian market which many considered " unbeatable" For the quarter ending June,2014 Samsung has already conceded defeat  in the Indian Mobile Market

  •  Micromax has overtaken Samsung as India's leading handset vendor, capturing 16.6% market share in the April-June period as against the Korean major's 14.4%, according to market research form Counterpoint Research.
  • Micromax was also the second largest smartphone vendor closing in on Samsung, capturing 19% share in this fast growing segment

  •  Globally, Micromax also jumped up the rankings becoming the tenth largest handset brand in terms of mobile phone shipment volumes
  • The 3rd and 4th place went to Nokia and Karbonn with 10.9 per cent and 9.5 per cent shares respectively in the just ended quarter.