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September 7, 2014

6 Reasons why Amazon's Purchase of Twitch will give Jitters to Google

In a last minute id, Amazon stole the thunder from Google has it walked away with a deal  to buy Twitch for $970 million in cash.Twitch (also and formerly known as is a live streaming video platform introduced in June 2011 as a spin-off of fellow streaming platform Twitch core focus is  on video gaming, including playthroughs of video games by users, along with broadcasts of e-sports competitions.With live viewing or on demand content broadcast, Twitch garners a huge traffic and dominates this category of video online gaming  and ranks no 1 live streaming platform with 40% of live-streaming traffic by volume in the U.S. as per data from video analytic ,site Qwilt.

Why Amazon bought Twitch for a whooping $970. Here are four possible reasons  why 

  1. 58% of Twitch users spent more than 20 hours per week watching videos on the site.
  2. Twitch has its own iOS and Android apps, and has been integrated with Xbox and PlayStation consoles. PC gamers can also upload footage to Twitch
  3. Even Amazon's Fire TV has a Twitch appTwitch has been integrated into PC software, including video streaming to Twitch directly from EA's Origin software,
  4. With Twitch Amazon is buying  a huge ecosystem  of digital video advertising space which will form a sizable chunk of the next big " platform in digital marketing  space With increasing mobile broadband penetration across developing markets, online video consumption. Globally, the average fixed broadband connection speed will increase 2.6-fold, from 16 Mbps in 2013 to 42 Mbps by 2018.
  5. As of now Amazon controls the biggest eCommerce ecosystem it controls the biggest online publishing space, it has just announced its new foray into smartphones .With its ereader ,Kindle HD Tablet and its web services it has a presence across, all entry points of digital distribution space .With Video Gaming it completes the loop for controlling " the Online  Video Advertising market  which is  expected to reach $5.96 billion this year, according to eMarketer,, up  by 41.9 percent from 2013
  6. According to a report from Cisco on  Global Mobile Video traffic over two-thirds of the world’s mobile data traffic will be video by 2018. Mobile video will increase 14-fold between 2013 and 2018, accounting for 69 percent of total mobile data traffic by the end of the forecast period.

according to online video analytics  That made it the ...According to the latest Transparency Market Research published new "Mobile Content Market - Global And U.S. Industry Analysis, Size, Share, Trends And Forecasts 2011 - 2017" market research report show the overall value of the mobile content market as well as the value of the mobile games market in 2011