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September 29, 2014

France Digital Spending accounts for 19% of total media spends

  1. Digital Spending in France grew by 22% from US$2.49 billion  in 2011  to US$ 4.4 billion  by the end of 2013. This accounts  for 19% of total advertising  across media.

  2. During 2009-2013, online advertising in the country has increased at a CAGR of 9.3%. This growth is expected to continue in 2014 with brands expected to spend US$4.8 billion, representing an increase of 8.5% over 2013.

  3. In France  online advertising is led by  Display advertising growth (+3%) video advertising which saw  exploding growth of the online video ad format (+34% representing €68 million in H1 2013, or 18% of the Display market). 

  4. The rise of the RTB buying model (+121% representing €57 million in H1 2013, or 15% of the Display market.

  5. French Companies spends a larger part of its  digital budget over the next three years on customer service (19% versus global average of 16%). French companies also spend the highest percentage of their functional digital budget on R&D – (21%), a figure it shares with the much-bigger Australia.