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September 15, 2014

'Google One 'attempt to take over Indian mobile manufacturers might fall flat

English: Micromax A70 android phone
English: Micromax A70 android phone (Photo credit: Wikipedia)
It seems that Android one smartphones will too follow the chinese manufacturers who sold through Flipkart.com . In a news which was leaked at flipkart and later was removed . Its quite clear that " the distribution" network as of now will not be through physical stores but by Flipkart. This seem all the more puzzling, that when Google talks about taking their smartphones to the Hindi Heartland , they are thinking of selling it via online marketplace

Infact the word on the street is that no one from Micromax, Karbon and Spice which are partners in the project  knows anything on the phones and what route will the sales take. On the ground unless Google spends considerable money to create awareness among the million retail stores, educating  dealers and distributors, this model will be killed before its born. 
.. and dont expect Micromax and Karbon to spend money on these phones , as they already have their market segment pretty much mapped out.. and for a selling a few hundred thousand phone .."in the guise of being powered by android.. awont make a difference.. as  the platform which they use to sell is based on the same OS

Therefore, the one route Google one will use to sell its Phones would be online ..If they actually cared about making their phones available across sub cultures and Hindi heartland, they should create a social  shopping portal in other languages which they can use to sell their android one  or have a  tie up with a local online marketplace  powered by vernacular languages

Here were the 2 phones which was leaked 
owever the 2 phones which were leaked by Flipkart wasSpice Android One Dream UNO Mi-498 phone, priced at Rs 6,999, was listed on the website for a few hours. . Spice is one of the three Android One OEM partners, announced at the Google IO conference in June. Prior to the listing, AndroidOS.in had also published the detailed specifications of the phone. Spice Android One Dream UNO Mi-498 sports a 4.5-inch IPS FWVGA (480x854p) display