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October 29, 2014

Americans spends 47% of their time on Mobile and Web media

Mobile Continues to Steal Share of US Adults' Daily Time Spent with Media - eMarketer: "Mobile usage to grow 23.0% this year as time spent online and with traditional media declines
  1. US adults still spend considerably more time with TV than with any other single medium, and in 2014, they’ll be in front their televisions for an average of 4 hours 28 minutes per day, eMarketer estimates. That’s down from 2013, but by a mere 3minute
  2. Combining online and mobile devices, however, eMarketer expects US adults to spend 5 hours 46 minutes with digital media daily this year, increasing digital’s lead over television to well over 1 hour per day
  3. As of January 2014: 90% of American adults have a cell phone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer? .