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October 17, 2014

The Changing Digitization of Canadian Consumers


Canada Digital Future in Focus 2014 from Strada

 The future of digital marketing  specially  in the changing times is  clearly going multi-platform. Consumption habits have shown that Canadians are more platform- agnostic in their digital media consumption as they seamlessly switch devices throughout the day to try and stay current on email, news, social media, TV-viewing, etc. Introduction #FutureinFocus 

The following report from Comsc updated by cn examines how the latest trends in PC online usage, display advertising, online video, mobile usage that are currently shaping the Canadian digital marketplace and what it means for the year ahead, as comScore helps bring the digital future in focus