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October 19, 2014

The Sound of Music 2014 :Americans Votes for their favorite music places



The state of music: Americans vote for " how much time they spent on music
In a world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives


Nielsen Music 360:  Study tracks Consumers engagement with music, as Americans Make Music Their Top Entertainment Choice.

"In a digitally fragmented world of smartphones, tablets and gadgets, the two devices which has almost faded into oblivion post the era of wired gizmos are 1) watch 2) music ..While Mobile/Smartphones have replaced a wrist watch which was once seen to be a status symbol, the fading away of music has been more spectcular, from a tape recorders, to a CD, then DVD, the Mp3 and Mp4 compression techniques enabled more than 1000 songs, movies and videos to be miniaturized and stored across cross platform devices which could be plugged into a USB and heart anywhere.. Music was instantly transported anywhere you wanted, in your car, during your road trip, walking down the streets,in the loo, at the movie theatres ( in case you happen to read a review from one of the websites 
As Music becomes apart of our daily life Music 360 2014, Nielsen’s third annual in-depth tracks the study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes. For hundreds of millions of Americans, this means that music is their top form of entertainment. When surveyed about their activities in the past year, 75% of respondents said they actively chose to listen to music, even ahead of watching television at 73%."