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October 18, 2014

With 100% revenue growth ,North America Topples Asia Pacific as the largest Mobile Advertising Market


Mobile ad revenues by Regions :North American mobile ad revenues now exceed Asia Pacific


Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013, which is a growth of almost 100% as compared to 2012 ( nearly doubling compared to previous year( Based on  data from IAB Europe ,Latin America shows highest year-on-year growth in mobile advertising soaring 215%,.


Based on data from IAB Europe ,Latin America shows highest year-on-year growth in mobile advertising soaring 215%, with major increases coming from North America, up 122% and Europe up 90%. Meanwhile North American mobile ad revenues now exceed Asia Pacific revenues after the slump in "2012' 

In 2012 Mobile revenues from advertising in Asia pacific was 3362 million (UK Pound) which rose to 5666 million( Uk Pound ) in 2013, a growth of 68%.In comparison US mobile ad revenue in 2012 slumped to 2743million UK Pounds, a decline of 22% revenues from mobile advertising.


In 2013 however North American mobile ad revenue grew by triple digits to 6099 million (UK pound) ,a growth of 122% from 2012.In 2013 Asia Pacific revenues from mobile stopped at 5666 million ( UK Pound)..which is a 8% increase in North American revenue vis a vis Asia Pacific 

This is how the global mobile advertising market looks like by their global numbers of $19.3million or €14.6m for the year 2013 by share of regions global number

North America: 41.9% (€6,099m / $8,100m)
Asia-Pacific: 38.9% (€5,666m / $7,525m) -

Europe: 17.3% (€2,519m / $3,346m) -

Middle East & Africa: 1.2% (€170m / $225m)

Latin America: 0.7% (€109m / $144m) ..