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November 14, 2014

Digital Media v Tradition Media " : Where does a consumer spend by time

Infographic: Only Digital Media Sees Growth in Daily Consumption | Statista
You will find more statistics at Statista

Anyone who wants to know how the digital media has become all pervasive, and  has become all encompassing across countries, cultures and social distinction , need not go anywhere beyond  this chart . This data chart shows e growth of average time an engagement  spent per day with major media by U.S. adults.

Compare how  the digital media has almost turned the offline media into a kind of Jurassic  part

  1. The print media has declined by 18% in 2014  as compared to  16% in 2013/
  2. Mobile media grew  by 43%
  3. Online media has seen a decline of  5% in 2014. (One reason for this might be due to the fact that " coming of  age of the mobile and smartphones
  4. TV and Radio  both declined marginally