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November 9, 2014

How TV Usage is getting dwarfed by Tablets and Smartphones, as time spent on gadget to grow 23%


Media consumption patterns : digital vs TV

THE STATE OF MEDIA USAGE : TV vs TELEVISION


US consumers love affair with their mobiles continue as as recent report by eMarketer shows that the media time among US adults spent on digital media exceeded that of TV for the first time that time spent on digital media use among US adults surpassed time spent with TV for the first time Cumulatively Tablets and Smartphones user base is expected to grow to 23% In 2014, time spent on smartphones and tablets in the US will jump to 23.2%nbsp;