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November 28, 2014

Online Retail Path to Purchase : Device comparison chart


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RETAIL BUYING INSIGHTS: PURCHASE DEVICE COMPARISON



While consumers  by and large  use both Smartphones, tablets and PC for buying, There are some difference in buying patters .Retail consumers who research on their smartphones tend to purchase almost equally across smartphones (23%), tablets (20%) and laptops (21%), 

whereas consumers who research via laptops and tablets tend to purchase on the same device (46% and 58%, respectively). 

While the majority of retail consumers (63%) who research in-store also purchase in-store, 20% rely on mobile devices (smartphones and laptops) to make their final purchases.

source : Ninthdecimal