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January 12, 2015

Local Search and Local Mobile to Power Digital Spends in 2015, with $13B

The Digital Spending in 2015


Local digital media  (online and mobile) ad spending will grow by 13.1% to $35 billion next year, forecasts BIA/Kelsey



  1.  Local search ($7.2B) will continue to be the largest component of local digital media ad revenues, but will experience the slowest growth. 
  2. Local mobile ad spend, however, is expected to shoot up by 54.2% year-over-year to $6.6 billion
  3. Display  advertising revenue would reach ($4.9B), 
  4. Online Revenues from Social  to reach ($3.6B) and video to reach ($3B)