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January 22, 2015

Mobile App Usage vs Mobile Web Usage in the Asia Pacific market

the asia pacific mobile usage guide

"78% of ad impressions  across Asia pacific market  are across mobile apps, amd only 22% of the ad impressions in the Inmobi network are across mobile websites.

 this means that  users are online  for extended hours and engaged for a longer period  via their mobile apps , rather than a mobile website