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January 12, 2015

Where are Business Spending the Most Across Digital marketplace :



Who is the spending the most across digital and mobile marketing

WHERE ARE BUSINESSES SPENDING THE MORE ACROSS DIGITAL MARKETING


Right now mobile advertising accounts for about 9% of advertising spending for business franchisees or licensees according to BIA/Kelsey’s Local Commerce Monitor™. 

About 68.4% of business franchisees or licensees say they are planning to increase their current level of advertising and promotional spending in the next 12 months. This increase in spending will likely lead to a larger allocation of advertising budgets towards mobile with franchisees and licensees planning to use 42.2% of their future advertising budgets on digital/online advertising (7.1% more than last year).