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February 5, 2015

52% Display Ads in US is through RTB ( Real time bidding)

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 Display advertising in US by type : RTB vs non RTB

  • In 2013 , 28%  online display ad spends was  via RTB   Real Time Bidding. 
  • That number  is projected to reach 52% by 2017,  
  • Real Time Bidding advertising  is projected to reach 41% in 2014 , and 47% by 2016..
  • This means that RTB  will  witness  a  400% jump in the last 5 years .  13% to 52% ( 2011 to 2016)