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February 19, 2015

Chart of the Day :Why Biggest US Advertisers are moving to Internet TV



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The next big disruption in the media space is to be seen on your Television screens in the form of the INTERNET TV . This service will allow subscribers to watch live and on-demand content from select TV networks streamed via the internet instead of through set-top boxes. These services are expected to be slimmed-down versions of TV packages that are cheaper than the average $75 per month a typical cable or satellite subscriber pays..

Another big disrupter  on the internet TV would be the opportunity  of the  Advertising  to  skip your   OTT model and  reach an audience that may not currently be subscribed to a traditional pay-TV service from the likes of Comcast or Dish Network, and is more prone to skip commercials services are also an opportunity for advertisers to reach an audience that may not currently be subscribed to a traditional pay-TV service from the likes of Comcast or Dish Network, and is more prone to skip commercials

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