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February 2, 2015

Multi Screen Usage and Online Ad Responsiveness in Europe

The Millward Brown Ad Reaction study

The presentation by Millard Brow provides  insights on consumer perceptions of advertising, particularly digital formats. It tries to answer questions on how has #multi screen devices affected consumer receptiveness to internet ads and how it has  impacted by different devices including smartphones, Tablets,Internet TV  including CTR ( click thro rates ). Reaction 2014 explores multiscreen advertising and and consumer behavior