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February 2, 2015

Online Media Ad spends per capita in in Europe compared with Print


media budgets comparison
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The online ad spending per capita in Europe  has been rising consistently since  2006 onwards and  as of 2012 it has seeing a growth of 200% . In 2006 the ad spending onn digital in Europe  was around 10% while the print media spends  was 60% 

A report by IAB, adex benchmark shows that the per capita digital spending across Europe rose  from 10% in 2006, which doubled in 2008 to 20% . In 2010 it increased to 30% , while print ad budget shrunk to 45%. In 2012 web advertising spends formed 40% of total media spends in Europe , while print media spends declined to 38%