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February 2, 2015

Online Media Ad spends per capita in in Europe compared with Print

media budgets comparison
The online ad spending per capita in Europe  has been rising consistently since  2006 onwards and  as of 2012 it has seeing a growth of 200% . In 2006 the ad spending onn digital in Europe  was around 10% while the print media spends  was 60% 

A report by IAB, adex benchmark shows that the per capita digital spending across Europe rose  from 10% in 2006, which doubled in 2008 to 20% . In 2010 it increased to 30% , while print ad budget shrunk to 45%. In 2012 web advertising spends formed 40% of total media spends in Europe , while print media spends declined to 38%