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February 19, 2015

Tablet Video or Mobile Video Traffic : Which market is growing the fastest



uengagement by media video channels

This is  the daily time US adults spend with digital media, including both desktop and mobile devices.US digital  users account for 16.7% of all video  usage time  for the average adult, and digital  video in particular accounts for 15.9% o.

The  chart  shows that  US adults spent nearly an hour per day watching video on digital devices, While the absolute amount of time consumers were spending watching PCbased video was stable since 2012, the amount of time spent with mobile video had more than quadrupled in the same time period to 33 minutes per day.

  1. TV viewership in terms of engagement time has remained almost the same ( 4.24 in 2010  vs 4.33 in 2014)
  2. Digital Video consumer usage has increased from a mere 6 mins in 2010 to 55 mins in 2014 
  3. Consumer time  spent with  Mobile video grew  fr0m 3 seconds in 2011 to 33 seconds in 2014
  4.  Online Video surfing  usage from Desktop and Laptop  increased considerably frm 6 seconds to 22 seconds  since 2010 onwards to 2014