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February 2, 2015

Which Nation in Europe's Spends the Highest on Advertising


 Comparison of  offline vs online spends in Europe

WESTERN EUROPE MEDIA SPENDING COMPARISON CHART : OUTDOOR VS PRINT VS ONLINE


The  chart shows  the media spends across west European countries Germany is set to see a healthy increase in online media spends. Though  the last five years has seen Germany media spends grow by merely 4%. In terms of spends, it remains the biggest spender on media advertisements  and by 2017  Germany 's  ad spends is projected to reach $27billion 
UK is the nesxt biggest spender  and saw its media budgets grow from $20.72 billion  to $23.38billion in 2014. A growth of 15% .. By 2017 media  spends on advertising is set to reach $26billion . In terms of biggest spending Western European nations , Germany ranks first, followed by UK, France, Italy, Spain, Netherlands, Scandinavian countries Denmark   Sweden , Finland and Norway takes the bottom 4 positions