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March 24, 2015

Brazil vs Mexico vs Argentina : Digital spending as a percentage of total media spends


online media spends vs total media spends

Comparison of  percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India 


Brazil  spends 14% on  digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the  number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends 

India  and  Argentina's digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending  just after  Brazil with $6.11 billion.