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March 31, 2015

Break up of Sony's Consumer electronics Sales : Smartphones vs Digcams vs LCD

Statistic: Sony's consumer electronics segment unit sales from 2012 to 2014, by category | Statista

Decoding Sony's consumer electronics break up

The chart shows the  breakdown of Sony Products by  consumer segment.Sony's consumer electronics segment from 2012 to 2014, broken down by category has the smartphone vertical growing highest and making up most sales  since 2012 onwards to 2014. In 2013 Sony had shipped 38 million smartphones, as compared to 31 million smartphones in 2012

 Digital cameras which accounted  average 3.5 million sales  till 2013 now make up 2.5 million sales in 2014 a decline of 40% .

LCD Tv's have surged big time ,as it recorded  4.7 million units of LCD sold in 2014 q3 compared to 3.3 million in  2013 q2 , increase of 42%. Video cameras have all but dissapeared from Sony's product lines