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March 20, 2015

Comparing Social Mobile vs Social Desktop Ad Spends in US

The above infographic compares social mobile vs social desktop ad spends

 US Consumers have started to spend more across Social Mobile as compared to social desktop Social media spends via mobile is expected to grow by almost 7 times ( from $1.5 billion to $7.6billion by 2018) At the same time social desktop will grow by 2 times to reach $7.4 billion in 2018 compared to $3.6 billion

The infographic compares growth of " social display vs online display 

In US ,online display advertising is set to edge our social media display advertising as is will continue to grow at a frenetic pace .(set to grow 8 times ) by by 2018 to $9.4 billion ,as compared to $1.8 billion in 2013, while social display is set to grow 27% from $3.3 billion to $5.6 billion by 2018