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March 16, 2015

European Nations ranked by Online ad Spending per person

comparing total advertising spends vs online ad spends

 The chart shows The Internet ad spending per person in the Top 20 nations. The left chart shows online ad spending  per person, while the right shows  media  spends  per internet user

 An average Australian consumer  accounts  $209   for the total media spends in that nation That  means   on the average brands and marketers spends $209  as advertising spends  per  person .

The European nations have been highlighted in orange .Among European
 nations,  UK Norway and Denmark  are no 2, 3 and 5  respectively  spending  on an average $201, $191 and $163 as advertising cost person.Sweden :$118, Netherlands:$104 and Germany:$97 ranking 7th, 8th and 9th respectively

Meanwhile  the average spends on digital advertising is lead by Norway and  Sweden which ranks 1st and 4th , spending $582 and $404 respectively. UK ranks 7th,spending  $347 in digital advertising per  internet user 
The US ranks no 2 in digital spending per internet user with $540  while Australia tanks 3rd