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March 12, 2015

Finally " Xiaomi Ends Samsung's China Wall " becomes the no 1 Smartphone brand in China,

Infographic: Xiaomi Takes the Lead in China's Smartphone Market | Statista

With Smartphone shipments reaching 107.5 million units between October and December 2014. The smartphone  war in China  has started to heated up.Global giants like Apple and Samsung  will not find it easy going in this country as  home grown local smartphone players  are set to change the rules of the game and  Samsung has already realized that very  early .

In Q4,2014  Apple had 12% share of the Chinese  smartphone market compared go 7% Q4,2013.., Huawei 11% compared to 10% a year ago  and  Lenovo's 10% compared to 13% a year ago.In the same time Samsung's marketshare stood at 8% compared to 19%  in Q4,2013  which was a decline of 9%. Seldom has a market leader  which happens to be a global No 1 smartphone brand  seen its share decline to such extent in less than a year.

Meanwhile In what may be the indicator of  " disruptive changes in the Chinese Mobile Market,Xiaomi  has become the no 1 smartphone brand in China with 14% marketshare . Home grown Xiaomi grew by 100% YoY in just under a year  It had 7% marketshare in Q4,2013  which grew by 100% in Q4,2014..and  looking closely its very clear. from where  it has managed to keep growing at this pace.

According to Canalys, Xiaomi sold 15 million smartphones in China during the second quarter, more than a three-fold surge from a year earlier and eve surpassed older rivals like Huawei and Lenovo.