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March 3, 2015

Local Media Ad Spends by US SMB's breach the $50billion mark,




local media see more ad spends by SMB;s

SMALL AND MEDIUM BUSINESS SEE NMORE IMPACT N INVESTING ACROSS LOCAL CHANN


BIA/Kelsey estimates spending on local media by small to medium-sized businesses (SMBs) will reach $50.4 billion in 2015, representing 35.8 percent of total local media spending. SMBs will allocate $37.7 billion of their local media spend to traditional media and $12.4 billion to digital