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March 29, 2015

Luxury Brands Hierarchy Pyramid :

the power ranking of Luxury brands

THE HIERARCHY OF LUXURY BRANDS POWER RANKING



The most high end Luxury brands vs brands which are inspirational. High end brands are the ones that money cannot buy. But the buy but prestige and elusiveness .

According to HSBC managing director Ewan Rambourg who wrote a book The Bling Dynasty, ultra high brands bought are actually more important than the level of money " Rambourg created a brand pyramid to show how major brands range in accessibility from everyday luxuries like Starbucks to ultra high end luxury like Graff diamonds which costs above $50,000. Brands like harry Winston, Pateke philippe and Breguet makes the below $50,000 club