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March 15, 2015

MEA mobile usage to touch 525 million this year,becomes 2nd biggest market

" Mobile  Usage across  Top 25 nations in the world"

The world second largest Mobile Market with the highest population after Asia is  Middle East and Africa . This year  mobile usage in MEA nations  to exceed 500 million this, which will be higher than western Europe 

Smartphone use is set to double this year to 112.2 million, up from 67 million last year, while  smartphone penetration is set to grow from 5.1% to 8.3%  

 But the No. 2 region in terms of the number of mobile phone owners is the Middle East and Africa, where 525.8 million people of any age are expected to use a mobile phone at least monthly this year—significantly more than in North America or Western Europe.

source : This is based  on   eMarketer’s latest Global Media Intelligence Report produced in collaboration with Starcom MediaVest Group.