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March 24, 2015

Mobile ad Campaigns across Financial vertical :Top 3 call to action by users

Top 3 advertisers goals  post mobile ad campaigns
Brand Awareness & Engagement (37%) was the most frequent goal of Finance campaigns and call to action  on  the millennial media  platform, followed by driving Registrations (30%) and Increased Foot Traffic (17%, Chart H). Finance advertisers ran Brand Awareness & Engagement campaigns at a slightly higher rate than all advertisers, and ran Registration campaigns at more than 2x the rate