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March 3, 2015

Revenues from Geo Local Mobile Ads set to explode from $6 billion to $68billion in 3 years

The state of  Location based marketing  might not be growing that rapidly to whet  VC funding appetite, but the story is in its  infancy and  for the location based advertising model to work it needs  the Supply Side (  technology operators , last mile developers and and the Demand  side    which is aided by an  explosion of  smartphone interconnected devices having  advanced capabilities such as location awareness and connectivity 

 According to U.S. Local Media Forecast 2015 location-targeted mobile advertising revenues  is likely to touch$6.6 billion in the U.S. 

Another report suggest National brand spending will represent 43 percent of location-based advertising by 2019 according to BIA/Kelsey. That’s about $68 billion – an amount that makes multi-location marketing strategies increasingly critical..