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March 30, 2015

Selfies " are the heart of " Uniliver's consumer generated " product marketing strategy

How consumer generated strategies is powering Unilever marketing strategy

visual marketing strategy

Unilever's  new strategy is based on " inviting consumers to send in their selfies  and product related photos to instagram and Facebook and  syndicating that content for use by retail websites .Unilever is the first consumer brand to  tap into " user generated " strategy  and as a visual tool to help brands stand out from the clutter

Unilever’s Simple Skincare brand is using a new service from photo management vendor "Olapic" to pass on photos shoppers send it from social media to retailers selling the brand’s products. This helps  retail outlets to understand consumer behavior, and understand whats influencing certain skincare brands to sell more 

According to Unilever's North American  eCommerce head  Doug Straton "Consumers trust current users of a product more than something a brand may put forward through traditional assets,”. By sharing the content with four sites—, RiteAid,com, and—more consumers are exposed to that content.