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March 6, 2015

The 10 Markets Where Android is facing its toughest Battle with iOS


Kantar media  state of Smartphone OS Marketshare













The Kantar Media Mobile OS data  for last Quarter, Q4,2014 shows  how much  churn there has been across the most popular Mobile OS platforms across  Europe , Asia and North America and how Android is being threatened by iOS for the first time in  the history ..

The numbers  clearly show that the iphone 6 is having  a dent in  Android sales . Kantar media latest  12-week smartphone sales figures, for the three months to the end of November 2014, show Android losing share in the U.S. for the first time since September 2013. 


Evidently iOS is also taking share from smaller platform players in the U.S., such as Windows Phone (which dropped 1.6 percentage points) and others, likely BlackBerry . In UK Android sales have been hit as as it dropped a larger share than in the U.S., declining 6.7 percentage points year on year. Germany market saw Android  sales being hit by 2%Even Android nations have taken a hit,  Spain, with over 90% Android  shows a marginal 2% fall . Australia  it declined by 3% China's Android share dropped by 5%  

This is not a huge surprise, given that the iPhone 6 and 6 Plus  are Apple’s largest ever iPhones — went on sale starting last September. Yet the Android platform has had larger form factor ‘phablet’ devices for years, so iOS buyers  seem to  now catching up on their size habbits