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March 1, 2015

Top 5 Conversion banner categories across Mobile Devices : Android vs iOS


android vs iOS conversions
The  chart from  one of the biggest Mobile Ad networks  Inmobi shows the banner conversions across Mobile and tablets  across Non Gaming Mobile Apps .
The conversation rates ( CTR )  are compared across iOS and Android devices  is as follows

In iOS  Powered Smartphones the top 5 most converting categories 
Software: 3.3%
Weather: 2.6%
Travel/Local: 2.4%
 Shopping: 2.4%
Tools: 2.3

In Android Smartphones . The top 5 most converting  rates across categories  are
Software: 3.5%
Business:2.8%
Education:2.5%
Medical:2.2%
Finance 2.2%