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March 26, 2015

US travel sector, e-spends led by Priceline Expedia to grow 21% to reach $4.15billion


75% of digital spends in US travel industry will be on  direct response (  paid search ) ads as compared to online branding campaigns

Recent eMarketer  report on digital spending by US travel Industry reveals , Priceline and Expedia are the 2 biggest  advertisers  on Google.And they are not stopping ..Both Expedia and  Priceline's Group, including Booking.com, Priceline, Agoda, Kayak and rentalcars.com, shelled out $1.8 billion on digital advertising  including search advertising on Google and both expedia and Priceline together will account for  more than half of the U.S. travel industry’s digital ad spending for the year.” 

Despite the fact that Google has more than 1 million advertising clients, Priceline and Expedia’s digital ad spend would equate to nearly 5% of all of Google’s advertising revenue in 2014

Digital Spending by  the U.S. travel industry last year  reached $3.42 billion  and is likely to grow 21% to reach  4.15billion in 2015 .With the proliferation of  connected and digital devices inclusing smartphones and Tablets  online spending by 2018 is likely to hit $6.4billion