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April 8, 2015

BRIC nations Media spending by category: China spends 3 times its nearest competitor

BRIC Countries Overall media spends vs digital spends
TOTAL MEDIA SPENDING VS DIGITAL SPENDING ACROSS BRIC NATIONS

 Chinese total media spends surpass any other BRIC nations  media spends by more than 3 times , that its nearest competitor Brazil according to emarketer
  1. Chinese total media spends  in 2014 was $63billion  vs  $24billion in digital ad spends which forms 38% of total media spends
  2. Next Brazil ranks 2nd with $18.8billion total media spends vs $2.6billion on digital ( 14% ) 
  3. Russia comes 3rd with $8.3billion total media spends compared to $1.96billion in digital(23% ) 
  4. India comes last with $6.11 billion  total media spends in comparison to spending just $740million on digital( 12%)