BRIC nations Media spending by category: China spends 3 times its nearest competitor

TOTAL MEDIA SPENDING VS DIGITAL SPENDING ACROSS BRIC NATIONS

 Chinese total media spends surpass any other BRIC nations  media spends by more than 3 times , that its nearest competitor Brazil according to emarketer

1. Chinese total media spends  in 2014 was $63billion  vs  $24billion in digital ad spends which forms 38% of total media spends
2. Next Brazil ranks 2nd with $18.8billion total media spends vs $2.6billion on digital ( 14% ) 
3. Russia comes 3rd with $8.3billion total media spends compared to $1.96billion in digital(23% ) 
4. India comes last with $6.11 billion  total media spends in comparison to spending just $740million on digital( 12%)