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April 29, 2015

Chart of the day : ipad loosing its way in the tablet market

"ipad mini has been a disaster to ipad"
Statistic: Apple's iPad market share of global tablet shipments from first quarter 2012 to fourth quarter 2014 | Statista

Find more statistics at Statista

 Apple's  seem to be loosing its leadership position in the tablet market . Apple was the first to enter this market back in  2010  and seems to   have lost their way since its heydays in 2013 when it was in its height of popularity. Tim Cook had termed the dip in sales a speed bump last year. However it seems that this bump is beginning to  slowly look like the  entire road  is bumpy

So how did this happen ? : Blurring of lines between the ipad mini and iphone and original ipad: The ipad mini killed the market for apple. The ipad was the kind of Tablet users liked. Stylishly designed..just the right size.The mini killed this market as " it only served to  giveusers the message that  even an standard smartphone can be a tablet .Plus the pricing played a big role with the iPhone 6 Plus costing  about the same as an iPad mini up front.

This was a typical positioning disaster you cant  be everything to everyone. The ipad mini started 
cannibalizing its own  flagship brand . You can see  cannibalization of the iPad is shown in a chart from Credit Suiss