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April 24, 2015

Googe grows its profit by 12 loses its mobile ad marketshare by 8%

google grows its revenues by loses its mobile ad marketshare

Q1,2015 has seen google increase both its profit and revenue .While its profitability grew by 4% to reach $3.59bn (£2.37bn) its revenue rose 12% in Q1,2015 to reach $17.3billion. This was mainly due to 11% online ad revenue growth which touched  $15.5bn. Google's core revenue, which excludes payments to traffic partners stood at $13.91b. 

Out of a total digital spends of $145billion,,Google accounted for 31.42% of global  spends compared to 31.86% in 2013. Meanwhile facebook ' commanded 8% of global ad spends.One of the reason on why google has failed to add  a  bigger pie of the  total $145b ad spends, is due to the fact that  US and China make up 50%  of $145 global ad spends.The Chinese market is still hardwired by Chinese players and for Google this is obviously hurting .Google lost mobile ad market share in 2014, down to 38.2% in 2014 from 46% in 2013, with Facebook’s ad share up from 16.4% in 2013 to 17.4% in 2014.( data : emarketer)